Your shopping bag is currently empty.
USE CODE GIFT50 AT CHECKOUT FOR £50 OFF YOUR PURCHASE OF £200 OR MORE
Prima Donna for less
Marie Jo on sale
PRIMA DONNA AW23
PRIMA DONNA LINGERIE
SHOP THE EDIT
Expert Bra Fittings
Prima Donna Lingerie
Prima Donna Swim
THE BEST BIKINIS FOR FULLER BUSTS
READ & SHOP NOW
Available to pre-shop, Prima Donna's just launched lingerie line up marries couture-like craftsmanship and ultra-feminine details with the perfect fit.
Our new loyalty programme offers exclusive benefits and rewards to provide the ultimate luxury shopping experience.